This paper introduces a universal real-time control platform for complex research and development (R&D) based products design. The inherent complexity in R&D projects makes products development a difficult task to undertake. The use of state of the art development tools for modeling, simulation, and hardware-in-the-loop (HIL) validation contributes to a complexity reduction. However, R&D projects still require significant development time since many design iterations are usually necessary before final solution, which increases the cost. In most R&D processes, these tools are not used beyond rapid prototyping since development for mass production is usually performed in another environment, using different tools. This paper presents a fast and cost effective way of R&D-based products development, speeding-up time to market.