Eliciting Preferences of Ride-Hailing Users and Drivers

The ‘ride-hailing’ services offered by transportation network companies (TNCs) such as Uber and Lyft have rapidly disrupted personal transportation, particularly in cities. Schaller (2018) reports that TNCs provided 2.6 billion rides in 2017 in the United States (U.S.), a 37% increase from 2016. The rapid increase in the adoption of TNC services can be attributed to the ease of access offered by smartphone applications and the higher availability of cars and drivers compared to regulated, traditional taxi services. 

24th February 2020