Download our media briefing document for an overview of our institute and its activities, including:
The KAPSARC brandmark consists of our symbol — a stylized abstraction reminiscent of the center’s architecture, a custom drawn wordmark of our name and a descriptor. The descriptor must always appear in the same context as the brandmark
Do not change the color of the KAPSARC wordmark
Do not change the color of the symbol
Do not encase the KAPSARC brandmark in a frame or close-cropped shape
Do not place a drop shadow behind the KAPSARC brandmark
Do not place the KAPSARC brandmark on a color background that competes with the brandmark colors
Do not place the KAPSARC brandmark on a visually distracting background
Do not alter the arrangement of the KAPSARC symbol and wordmark
Do not create alternate lockups with additional text
Do not distort or stretch the KAPSARC brandmark
PANTONE ®* 116
C0 M16 Y100 K0
R255 G210 B0
HEX FFD200
PANTONE ®* 363
C68 M0 Y100 K24
R97 G162 B79
HEX 61A24F
PANTONE ®* Cool Gray 10
C30 M17 Y18 K53
R126 G127 B130
HEX 7E7F82
PANTONE ®* Cool Gray 4
C0 M0 Y0 K24
R189 G189 B189
HEX BDBDBD
PANTONE ®* 541
C100 M57 Y0 K38
R0 G62 B116
HEX 003E74
PANTONE ®* 292
C49 M11 Y0 K0
R94 G176 B229
HEX 5EB0E5
PANTONE ®* 7483
C85 M0 Y100 K55
R35 G93 B55
HEX 235D37
WHITE
HEX FFFFFF
The KAPSARC brand identity system features Gotham as the primary typeface family, with Swift for secondary use in text.
Gotham was selected for its bold, contemporary feel, legibility and compatibility with the KAPSARC brandmark. It is available in a wide variety of weights and styles. Swift. a contemporary serif font, works well with Gotham and adds a formal look and feel that complements the angles and sharp edges of the brandmark. A sampling of each is shown on the right side (additional weights and styles are available)
GOTHAM BOOK
(FOR TITLES AND DISPLAY TYPE)
GOTHAM BOLD
(FOR LARGE-SCALE TEXT)
SWIFT REGULAR
(FOR GENERAL USE IN BODY TEXT)
SWIFT BOLD
(WHEN BOLD EMPHASIS IS NEEDED WITHIN TEXT)
The KAPSARC brand identity system utilizes the GE SS Unique typeface family for primary usage and Koufiya for secondary use. GE SS Unique was selected for its fresh, contemporary feel, legibility and compatibility with the KAPSARC brandmark. It is available in a wide variety of weights and styles. Koufiya, a contemporary font, complements GE SS Unique, adding a formal look and feel. A sampling is shown on the right side.
GE SS UNIQUE
(FOR TITLES AND DISPLAY TYPE)
GE SS UNIQUE BOLD
(FOR LARGE-SCALE TEXT)
KOUFIYA LIGHT
(FOR GENERAL USE IN BODY TEXT)
KOUFIYA BOLD
(WHEN BOLD EMPHASIS IS NEEDED WITHIN TEXT)
All logos included or available on this Website, including site design, text, graphics, interfaces, and the selection and arrangements (“Copyrighted Materials”) thereof is for is the property of KAPSARC protected by intellectual property rights. Users hereby authorized to view, download, print and distribute KAPSARC’s logo from this Website subject to the following conditions:
KAPSARC warmly welcomes photographers, engineers, architects, academics, and professionals interested in energy research and sustainability.
To register your interest in the program and receive updates regarding the registration dates, please fill out the form
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