A key pathway being considered worldwide to achieve net-zero greenhouse gas emissions in the light-duty vehicle (LDV) sector is the complete transition to electric vehicles (EVs). In this research, we assess potential barriers and challenges to fully electrifying the LDV sector. We utilize a multicriteria decision-making framework to evaluate the interrelationships and hierarchies among identified barriers, based on inputs from an expert survey.

Principal Fellow- Transportation & Infrastructure
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications

Breaking Down Barriers: Emerging Issues on the Pathway to Full-scale Electrification of the Light-Duty Vehicle Sector
A key pathway being considered worldwide to achieve net-zero greenhouse gas emissions in the light-duty…
20th May 2025
Emerging Policy and Economics Research Priorities for Enabling Low-Carbon Trucking
A key pathway being considered worldwide to achieve net-zero greenhouse gas emissions in the light-duty…
16th April 2025