Despite economic incentives and marketing efforts to increase adoption rates of alternative fuel vehicles such as hybrids and electrics, these vehicles remain under 4% of the total annual sales of light vehicles in the United States. How can policy be designed to align with consumer preferences in order to address these issues?
KAPSARC’s workshop in Washington, D.C. on June 19-20, 2014 entitled Drivers of Transportation: Measuring the Impact of Policy on Adoption of Alternative Fuel Vehicles, discussed this and topics such as applying analytical methodologies for understanding consumer behavior, alignment of policy with consumer preferences, and corporate average fuel economy standards in the US.
The workshop brought together experts from the Saudi Energy Efficiency Council (SEEC), Strategic Vision, Experian Automotive, Car2Go, US Department of Energy, Center for Climate and Energy Solutions, Altisource Labs. Greencarreports.org, and California Air Resources Board. Manufacturers attending included Ford, General Motors, Honda, Mazda, and Toyota. Leading academics from Yale University, Johns Hopkins University, University of New Haven, Delft University of Technology, and King Saud University College of Architecture & Planning, also contributed.