The ‘ride-hailing’ services offered by transportation network companies (TNCs) such as Uber and Lyft have rapidly disrupted personal transportation, particularly in cities. Schaller (2018) reports that TNCs provided 2.6 billion rides in 2017 in the United States (U.S.), a 37% increase from 2016. The rapid increase in the adoption of TNC services can be attributed to the ease of access offered by smartphone applications and the higher availability of cars and drivers compared to regulated, traditional taxi services.
Principal Fellow- Transportation & InfrastructureRubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
Behavorial decision science
Consumer adoption
Energy-efficient mobility and shared autonomous mobility-on-demand
