Understanding Latent Demand for Hybrid and Plug-in Electric Vehicles Using Large-scale Longitudinal Survey Data of US New Vehicle Buyers

  • Focus Area -
  • Type KAPSARC journal article
  • Date 27 April 2020
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Abstract

Consumer adoption of fuel-efficient vehicles is a crucial step in improving energy efficiency of the light-duty vehicle sector. To promote adoption, policymakers have employed various demand- and supply-side policies including incentives, fuel economy standards, zero emission vehicle mandate, among others. This paper measures the changes in consumers’ purchase motivations and latent demand for hybrid and plug-in electric vehicles in the wake of such programs by analyzing the past 11 years of new vehicle buyer survey data in the USA with more than 1 million respondents. The analysis reveals that electric vehicles—including hybrids, plug-in hybrids, and pure battery electric, collectively termed xEVs—had the potential to secure as much as ~ 11% of the US market in 2015, but the actual market share was only one-third of this.

https://link.springer.com/article/10.1007/s12053-020-09865-5

Springer

Authors

Rubal Dua

Rubal Dua

Fellow Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies… Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.

Expertise

  • Behavorial decision science
  • Consumer adoption
  • Energy-efficient mobility and shared autonomous mobility-on-demand

Publications See all Rubal Dua’s publications

Kenneth White

Kenneth White

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