Consumer adoption of fuel-efficient vehicles is a crucial step in improving energy efficiency of the light-duty vehicle sector. To promote adoption, policymakers have employed various demand- and supply-side policies including incentives, fuel economy standards, zero emission vehicle mandate, among others. This paper measures the changes in consumers’ purchase motivations and latent demand for hybrid and plug-in electric vehicles in the wake of such programs by analyzing the past 11 years of new vehicle buyer survey data in the USA with more than 1 million respondents. The analysis reveals that electric vehicles—including hybrids, plug-in hybrids, and pure battery electric, collectively termed xEVs—had the potential to secure as much as ~ 11% of the US market in 2015, but the actual market share was only one-third of this.
Research Fellow Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies… Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications
The Dynamic Role of Subsidies in Promoting Global Electric Vehicle Sales
Consumer adoption of fuel-efficient vehicles is a crucial step in improving energy efficiency of the…6th June 2023
Choosing to Diet: The Impact and Cost-effectiveness of China’s Vehicle Ownership Restrictions
Consumer adoption of fuel-efficient vehicles is a crucial step in improving energy efficiency of the…14th May 2023