Improving the energy efficiency of an energy service, such as lighting, cooling, or driving, makes the service cheaper, normally leading consumers to demand more of it. This additional demand is known as the direct rebound effect.
Ziyad Alfawzan
Senior Research Analyst Ziyad is a Senior Research Analyst at KAPSARC focusing on energy demand modeling. He has also worked on developing a… Ziyad is a Senior Research Analyst at KAPSARC focusing on energy demand modeling. He has also worked on developing a macroeconometric model of Saudi Arabia. He is currently on sabbatical to undertake an M.Sc. in operations research.