Improving the energy efficiency of an energy service, such as lighting, cooling, or driving, makes the service cheaper, normally leading consumers to demand more of it. This additional demand is known as the direct rebound effect.

Improving the energy efficiency of an energy service, such as lighting, cooling, or driving, makes the service cheaper, normally leading consumers to demand more of it. This additional demand is known as the direct rebound effect.
https://link.springer.com/article/10.1007/s12053-019-09784-0
Springer
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