Without the option to purchase plug-in electric and/or hybrid vehicles, conventional counterfactuals used in literature may underestimate the fuel savings from clean vehicle adoption, thus overestimating the costs of securing associated environmental benefits. Using a nationally representative sample of new car purchases in the U.S., a vehicle choice model-based counterfactual approach is proposed that allows for the prediction of what consumers would purchase if these clean vehicles were unavailable. The cost of demand-side policies in the form of financial incentives to encourage plug-in electric vehicle adoption is estimated.

Principal Fellow- Transportation & Infrastructure
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications

Why Might Some Chinese Battery Electric Vehicle Owners Choose Not to Repurchase Another?
Without the option to purchase plug-in electric and/or hybrid vehicles, conventional counterfactuals used in literature…
2nd February 2025
Approach and Initial Findings in Modeling Future Seaborne Trade and Its Impact on Energy Demand
Without the option to purchase plug-in electric and/or hybrid vehicles, conventional counterfactuals used in literature…
26th November 2024