Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors. To make electric vehicles competitive with conventional vehicles for cost-conscious consumers, the upfront purchase price of electric vehicles needs to fall. The battery pack is the most expensive part of an electric vehicle, accounting for about 30% of the total cost to consumers.

Principal Fellow- Transportation & Infrastructure
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications

Breaking Down Barriers: Emerging Issues on the Pathway to Full-scale Electrification of the Light-Duty Vehicle Sector
Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors.…
20th May 2025
Emerging Policy and Economics Research Priorities for Enabling Low-Carbon Trucking
Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors.…
16th April 2025