Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors. To make electric vehicles competitive with conventional vehicles for cost-conscious consumers, the upfront purchase price of electric vehicles needs to fall. The battery pack is the most expensive part of an electric vehicle, accounting for about 30% of the total cost to consumers.

Fellow Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies… Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications

Expert Survey Assessment of Emerging Maritime Decarbonization Challenges and Priorities
Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors.…
14th September 2023
Future Fuel Demand From the Saudi Shipping Sector: A Business-as-Usual Estimation
Most nations are evaluating vehicle electrification as a way to decarbonize their passenger car sectors.…
21st August 2023