Major transformations are taking place in the road transportation sector, particularly in passenger auto travel. The arrival of transportation network companies (TNCs), including Uber, Didi Chuxing, Ola, Lyft and others, has the potential to critically alter key aspects of passenger auto travel behavior such as vehicle ownership, miles traveled, the uptake of alternative fuel vehicles and the use of mass transit.
Research FellowRubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Behavorial decision science
Energy-efficient mobility and shared autonomous mobility-on-demand