Fellow Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies… Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.

Expertise

• Behavorial decision science
• Consumer adoption
• Energy-efficient mobility and shared autonomous mobility-on-demand

Publications See all Rubal Dua’s publications

Energy Price Reform to Mitigate Transportation Carbon Emissions in Oil-Rich Economies

Major transformations are taking place in the road transportation sector, particularly in passenger auto travel.…

2nd April 2024

Consumer Preferences for Ride-Hailing: The Barriers to an Autonomous, Shared, and Electric Future

Major transformations are taking place in the road transportation sector, particularly in passenger auto travel.…

28th March 2024