Consumer Preferences for Ride-Hailing: The Barriers to an Autonomous, Shared, and Electric Future

Research has shown that when combined in a mobility-on-demand (MOD) framework, automation, carpooling, and electrification have the potential for theoretically large emission reductions. However, there is insufficient research regarding the consumer preferences for and behavioral responses to this vision of transportation in the future. In this paper, we use choice experiment data collected from an online ride-hailing survey to quantify the consumer preferences for these technologies.

Rubal Dua

Fellow Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies… Rubal is a research fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.

Expertise

Behavorial decision science
Consumer adoption
Energy-efficient mobility and shared autonomous mobility-on-demand

Publications See all Rubal Dua’s publications

Energy Price Reform to Mitigate Transportation Carbon Emissions in Oil-Rich Economies

Research has shown that when combined in a mobility-on-demand (MOD) framework, automation, carpooling, and electrification…

2nd April 2024