Decarbonization of the aviation sector has emerged as a global concern because the sector contributes 2%-3% to total global greenhouse gas emissions. Thus, it is critical for us to understand the associated emerging challenges. We determine key research priorities for achieving effective and equitable net-zero aviation by examining journalistic reports from a research perspective. Furthermore, we adopt this approach because journalistic reports frequently shed light on emerging energy economics, policy and sustainability issues before they are thoroughly examined in the scholarly literature. Specifically, we first derive overarching themes by summarizing and categorizing the wide-ranging scope of recent media investigations of aviation decarbonization.

Principal Fellow- Transportation & Infrastructure
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies…
Rubal is a principal fellow at KAPSARC focused on understanding consumer decision making, in particular, consumer choice of energy-efficient technologies and mobility options under alternative technology and policy scenarios. Before joining KAPSARC, Rubal gained a Ph.D. at KAUST designing advanced carbon materials for energy and environmental applications, with a particular focus on energy storage, carbon capture, waste-water treatment, and hydrogen generation via solar water splitting. Prior to that, he worked at the University of Pennsylvania on a semiconductor industry-funded project, developing a continuum modeling framework for simulating the physics of micro defect formation in silicon crystals.
Expertise
- Behavorial decision science
- Consumer adoption
- Energy-efficient mobility and shared autonomous mobility-on-demand
Publications See all Rubal Dua’s publications

Why Might Some Chinese Battery Electric Vehicle Owners Choose Not to Repurchase Another?
Decarbonization of the aviation sector has emerged as a global concern because the sector contributes…
2nd February 2025
Approach and Initial Findings in Modeling Future Seaborne Trade and Its Impact on Energy Demand
Decarbonization of the aviation sector has emerged as a global concern because the sector contributes…
26th November 2024